Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.

The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.

The Sonder owned media valuation has helped Mastercard understand the importance and commercial value of our media assets across the APAC region. Sonder’s valuation covered 10 key regional countries and identified which markets were primed for leverage now and which markets need to focus on owned media audience growth. The work has led to Sonder now developing owned media rate cards that empower local Mastercard teams to value owned media at a campaign level and share that value with our partners.

Big W has an extensive media ecosystem of close to 100 channels across digital and physical media. The Sonder team was extremely thorough in their diligence to understand our unique business and our media assets in order to apply their valuation methodology. Sonder’s recommendation provided a depth of insight into our media channels and asserted clear value to all our existing and potential media. Most importantly, they were a delight to work with from start to finish!

We knew by virtue of our audience data and revenue performance that LHW has a valuable marketing reach, however, we wanted to quantify the media value provided to our member hotels. We engaged Sonder to provide a rate card for all our media channels across North America, Europe, LATAM, China, APAC and our global media assets. The provision of the rate card in the Sonder MMS platform has enabled us to calculate media value accurately and quickly for our member hotels.

At ANZ Bank we knew our owned channels had value, but we didn’t know how much value and we didn’t know all the available leverage opportunities. Sonder provided us with a solution to both these challenges. Within the team we have a witnessed a mindset shift from defaulting to paid media as the solution to every marketing problem, to embracing an ‘inside-out’ approach to marketing which starts with assessing how well our objectives can be achieved through owned channels. An owned media valuation and data-driven personalisation is a powerful combination to drive significant commercial growth.

Optus has a large, sometimes complicated footprint. When delivering large marketing projects this can lead to inefficiency and, worse, wasted investment. We worked with Sonder to both distill and quantify the commercial value our owned media delivers, allowing us to be more strategic in how we deploy activity – and more commercially effective in our collaboration with external partners. Critically, the simplicity of Sonder’s tools and the responsiveness of the team has ensured a broad cross-section of the Optus team play a role.

Sonder’s work with IGA highlighted the potential of the media we were providing to vendors. They gave us a clear view of the hidden value in the business and provided a roadmap to improve our solutions to vendors. The level of detail and rigour Sonder provided gave us greater confidence in the value of our media assets.

The NRMA is one of Australia’s largest mutual organisations, providing a range of services for 2.6million Members and the community from roadside assistance to a diverse range of motoring, travel and lifestyle benefits. With a growing number of group businesses and partners, we engaged with Sonder to help us quantify the value of our owned media channels and outline leverage opportunities. We have since taken advantage of those opportunities via Sonder MMS, their media management software, which ensures the whole business understands our media value and allows us to plan, manage and report the media value we provide. The business impact of this work has been significant.

Since subscribing to Sonder’s Media Management Software we have been able to manage our supplier marketing program far more efficiently than we did before. The ability to export plans, manage inventory and run analytics has been a game changer for us at Bing Lee. I would highly recommend Sonder to retail marketing teams.

At Mecca we take our brand partnerships extremely seriously and collaborate continuously to promote these brands. The primary channels we use are owned media channels and Sonder helped us audit, value and quantify the contribution of these channels in our marketing. Their work really opened our eyes to value of the Mecca owned media network.

At Myer we are always looking for different ways to make money and owned assets are a very high margin revenue stream. You have infrastructure that exists and with a small investment in FTEs you can generate, tomorrow, an immediate revenue stream. The big play is engaging consumers in a more relevant way and commercialisation, that’s the double jump we’ve experienced.

Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.

At AGL Australia we recognise that rewarding customers through AGL Rewards partnerships is a valuable pillar of our loyalty program. By engaging Sonder, we were able to have a third-party specialist value our owned media to support us to understand and communicate the full value of these partnerships. Sonder also worked with us to identify simple ways we could potentially double the commercial value of our owned media assets to deliver greater value to both our rewards partners and loyal customers.