Company
We saw uncertainty in owned media.
So we built the answer.
Sonder was founded to bring clarity to owned media – a space full of potential but lacking structure. We combine technology, data and strategic expertise to help top brands measure, manage and monetize their owned media with confidence.
Our mission: power owned media through intelligent technology
Sonder’s mission is to turn complexity into clarity for media owners, delivering the certainty to act, the structure to scale and the results to lead. Companies working with Sonder should feel empowered to align people, platforms and performance around one clear goal: owned media that delivers.
Whether an organisation is building a retail media network, launching a commerce media network, or commercialising its owned media another way, it starts with knowing what that media is worth. That’s what Sonder measures.
We are an independent owned media solutions provider
Not every organisation wants to run a media network. Around half of Sonder’s clients use our valuations to commercialise their owned media in other ways, through value-exchange and indirect revenue models. Sonder’s role is to show what your owned media is worth, and the full range of ways to turn it into value.
Understand the opportunity
Uncertainty in owned media value can stall growth and cost millions. Sonder's industry-standard valuation process eliminates the information gaps that prevent you from capturing your owned media's full potential. Our proprietary, data-backed valuation audit gives you the insights to move faster, perform smarter and unlock extraordinary value from assets you already own. We don't just show you what's possible, we give you the certainty to make it happen.
Improve confidence in rates
Stop leaving revenue on the table because of rate uncertainty. On average, organisations with a rate card undervalue their rates by 16%. Sonder's verification service is benchmarked on a $12B rate pool with over 2,500 CPMs, eliminating rate card discourse and partner skepticism by providing validated, market-fit pricing that accelerates negotiations.
Optimize media management
Replace operational uncertainty with systematic excellence. Sonder's Media Management Software eliminates the information gaps that create bottlenecks, transforming manual processes into AI-powered workflows that ensure 100% compliance and accelerate execution. Sonder clients report 47% faster campaign execution and significantly higher partner satisfaction rates.
Improve go-to-market strategies
Sonder's strategic guidance eliminates the uncertainty that slows market entry. Our cross-industry expertise reveals monetization models that work, partner growth strategies that accelerate, and operational frameworks that ensure sustainable success. Whether you're leveraging your media with a few brand partners or launching your first retail media network, our data-backed insights eliminate trial-and-error approaches, helping you move from concept to revenue-generating reality.
Sonder is the independent authority on owned media valuation and leverage. Owned media, the websites, apps, email, stores, screens and loyalty programs an organisation controls, is the asset beneath every retail media network and commerce media network.
Before you can build one, or commercialise your media another way, you need to know what it’s worth. Sonder measures that value and helps organisations turn it into revenue.
Our Founders
Jonathan Hopkins
Angus Frazer
Our Leaders
Henny Darvall
Valuation
Ed Yuen
Product
Guy Cheston
Consultancy
Joe Wong
Software Development
The certainty to start something new
Sonder is the independent authority on owned media valuation and leverage. Owned media, the websites, apps, email, stores, screens and loyalty programs an organisation controls, is the asset beneath every retail media network and commerce media network.
Trusted by global leaders
From KFC to Virgin Airlines, 7-Eleven to Mastercard, leading brands trust Sonder to transform their owned media into high-performing commercialization.
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