Discover what your owned media is truly worth with our industry-standard methodology and data backed valuations.
Replace spreadsheets with our AI-powered Media Management Software (MMS) for maximum visibility and control.
Benchmark your rates against billions in verified media value for credible, defensible pricing.
Build your commercialisation roadmap with expert guidance, stakeholder alignment and knowledge transfer.
Owned media has gone from a side conversation to a strategic growth engine – and Sonder is the platform built to power it. Our valuation tools and proprietary software have already surfaced more than $12B in hidden value. With software to map, rate and activate your media ecosystem, we empower marketers to turn undervalued channels into scalable, measurable and revenue-generating assets.
Owned media is a media asset owned and operated by a company that attracts an audience. Examples include stores, screens, websites, apps, social media, email, catalogues and magazines.
These channels can be used as media vehicles for partner marketing communications and leveraged in deals or sold for revenue. Retail media is owned media monetisation by retailers, selling media space to advertisers.
Sonder helps teams organise and value these channels like a proper media network – ready to plan, price and scale.
With over $12B in verified value delivered across 500+ media formats, Sonder gives you certainty in the value and the potential of your owned channels – eliminating hesitation and accelerating growth. Our expertise and AI-powered tools drive faster decisions and better results.
With more than $12B in verified value, Sonder gives you certainty in the value and the potential of your owned channels—eliminating hesitation and accelerating growth. Our expertise and tools drive faster decisions and better results throughout your entire operation.
With verified benchmarks and a clear valuation methodology, Sonder replaces guesswork with clarity to help you uncover and act on the hidden value of your owned channels.
On average, brands undervalue their owned media by 16%. Sonder’s verification services give you validated, market-fit rates that end debate and accelerate partner buy-in.
Run your media operations with precision. Sonder’s MMS brings structure, accountability and 47% faster execution to your workflow.
Our cross-industry expertise identifies high-impact monetisation models, partnership growth tactics and scalable operational frameworks, helping brands move from launch to revenue with confidence.
Discover how Sonder makes owned media transformations happen for top brands like 7-Eleven, American Express, Virgin Airlines, Harrods and Mastercard.
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