ANZ

At ANZ Bank we knew our owned channels had value, but we didn’t know how much value and we didn’t know all the available leverage opportunities. Sonder provided us with a solution to both these challenges. Within the team we have a witnessed a mindset shift from defaulting to paid media as the solution to every marketing problem, to embracing an ‘inside-out’ approach to marketing which starts with assessing how well our objectives can be achieved through owned channels. An owned media valuation and data-driven personalisation is a powerful combination to drive significant commercial growth.