Author: Angus Frazer

25 Apr

Posted at 15:12h in Blog, Brand Purpose, Connect, Inside-out by

In a world where growth is the only metric upon which most professionals are measured against, more is becoming the default reaction.  Want to grow sales?  Spend more on advertising.  Want to grow the connections you have with customers?  Create more content.  Want to grow...

18 Apr

Posted at 21:03h in Blog, Connect, Inside-out by

Most people loathe waste. Especially people in the marketing and media fraternities where the wastage of money is considered a sacrilege.  Yet wastage is universally acknowledged as a given.  In 1911, John Wannamaker estimated 50% of his advertising budget was wasted, he just didn’t know which...