Work - Sonder - Owned Media Strategy and Valuation
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Our Work

media evaluation amex


Media evaluation helps Amex Offers unlock over $1BN in value

owned media strategy


KFC improved negotiation outcomes with partners by unlocking owned media


Aligning rates with data sophistication for Woolworths’ Cartology

Crown Resorts

Professionalising media management for Crown Resorts


Owned media strategy enables BIGW to make informed decisions with less risk


Optus add $190M of annual media value to their marketing mix

Dan Murphy’s

Enhancing supplier partnerships via solution selling for Dan Murphy’s

Coles Liquor

Aligning media across a multi-brand group for Coles Liquor

Tip Top

How a FMCG business created a world first advertising medium

TAFE Queensland

TAFE QLD learns the value of their youth audience


Rebel get match fit for owned media leverage


Valuing the latest generation Wi-Fi network for City of Sydney


How Virgin unlocked the power of their data to increase revenue from owned media assets

owned media strategy


Media intelligence ensures deal compliance for telco Telstra

owned media strategy


How Myer increased revenue through owned media strategy and improved the customer experience


Leveraging customer data for Virgin’s Velocity frequent flyer programme

owned media strategy

Commonwealth Bank

Reducing paid media investment for Australia’s largest bank

media assets


Improving vendor relationships via owned media assets for Coles


Turning media on with Officeworks

owned media strategy


Turning Stockland shopping centres into a media powerhouse


Step-change revenue growth for Kellogg’s brand partnerships

Metcash IGA

Metcash IGA sets a bold commercial plan for owned media


RACV seek to drive new revenue

This is a selection of our work, click on the company image for a detailed case study.


Sonder values and unlocks owned media for organisations around the world. Through our owned media strategies and solutions we have unlocked significant revenues for leading businesses in Grocery, Retail, Telco’s, Finance, Shopping Centres, Entertainment, Loyalty, QSR, Education, FMCG and Travel.


We believe your fortune lies within. Look within to reframe your perspective on how to find growth.