To ensure partner compliance, TAFE Queensland needed to assert the value of their owned media assets.
Using Sonder’s proven approach to valuing owned media, a forensic audit was completed to uncover value within the campus facilities and digital media.
The youth audience is a traditionally valuable, hard to reach audience. TAFE QLD has them captured at scale. The value of this audience was accurately reflected in all the TAFE QLD media assets.
Over $35m in owned media value was been quantified and the media audiences captured, allowing TAFE to provide compliant value to partners.