TAFE QLD learns the value of their youth audience - Sonder
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TAFE QLD learns the value of their youth audience

To ensure partner compliance, TAFE Queensland needed to assert the value of their owned media assets.

Using Sonder’s proven approach to valuing owned media, a forensic audit was completed to uncover value within the campus facilities and digital media.

The youth audience is a traditionally valuable, hard to reach audience. TAFE QLD has them captured at scale. The value of this audience was accurately reflected in all the TAFE QLD media assets.

Over $35m in owned media value was been quantified and the media audiences captured, allowing TAFE to provide compliant value to partners.