Sonder were engaged by Virgin to use Virgin’s own data to create a more attractive owned media proposition for partner brands.
Augmenting 2nd and 3rd party data sources Virgin moved from offering ”Reach” to offering partners their own specific audiences.
Customer data now dictates compelling media solutions to partner brands. It also ensures the customer experience is as relevant as possible – a genuine win-win.
The ROI delivered an increase in partner advertising revenues of 120% on the back of a more tailored offering from Virgin.
Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.