Optus add $190M of annual media value to their marketing mix - Sonder
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Optus add $190M of annual media value to their marketing mix

Optus are a major spender in paid media advertising, but their owned media was not being leveraged strategically or with any measurability.

A complete valuation of all Optus’ media assets highlighted the value every format delivered to the business. The valuation quantified their audiences and the amount of media inventory within their ecosystem.

Optus and their partner agencies are now able to plan owned media in conjunction with paid and earned media. They are now more efficient with their spend and more effective with their vendor partner commitments.

Sonder identified over $190m in media value and has made this commercially leverageable through Sonder’s technology solutions.