High-growth loyalty business Cashrewards wanted to understand the value of their owned media network and formulate the foundation blocks of their retail media business Circuit. Sonder were engaged to provide a valuation and a ratecard followed by strategic counsel on how to go to market.
By immersing ourselves into their business, collaborating on their ambition and exploring multiple retail media leverage scenarios, Sonder guided Cashrewards on the required media solutions expected from potential advertisers.
Our RatecardPRO software enables Cashrewards to access and customise digital media rates and calculate multi-media campaign value. We provided industry-benchmarked premiums for targeting, seasonality and paid media management. With our help they could launch with confidence.
We were in the early stages of launching our retail media business, Circuit by Cashrewards and wanted a way to assess the commercial potential of our media channels and identify areas for future growth and investment. Sonder helped us value both the current and future value of our owned media, data targeting capability and inform our business case assumptions. Their Ratecard PRO software has helped us validate our rate card and allows our team to access benchmarked owned media rates at the click of a button.