Improving vendor relationships via owned media assets for Coles - Sonder
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Improving vendor relationships via owned media assets for Coles

media assets

Even huge businesses can benefit from valuing established media assets.  Despite being highly-leveraged in the owned media space, Coles Supermarkets wanted to improve how they work with vendors.

Sonder audited & valued over 100,000 distinct media properties and created media packages for the vendor’s objectives like launching new products, driving sales or building brand equity.

Coles was able to improve relationships with vendors through providing owned media solutions which matched the vendor’s marketing objectives.

The additional revenue secured is confidential, however, the package structure ensured growth and evened out revenue across media channels.  Read more about our work with Coles Liquor here.