As an established utility provider, AGL knew the importance of customer loyalty. With a new Rewards program being launched, AGL sought to attract high value partners to ensure customers saw the value of the program.
Sonder was charged with providing a valuation report that highlighted the many growth opportunities and a detailed media ratecard. The report detailed how AGL could more than double the commercial value of their owned media ecosystem without needing additional CAPEX.
At AGL Australia we recognise that rewarding customers through AGL Rewards partnerships is a valuable pillar of our loyalty program. By engaging Sonder, we were able to have a third-party specialist value our owned media to support us to understand and communicate the full value of these partnerships. Sonder also worked with us to identify simple ways we could potentially double the commercial value of our owned media assets to deliver greater value to both our rewards partners and loyal customers.