Professionalising media management for Crown Resorts - Sonder
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Professionalising media management for Crown Resorts

Crown Resorts (Hotels & Casinos) were unaware of how many & the value of many of their media assets and there were huge disparities in the pricing.

Sonder audited & valued over 150,000 media formats and supplied a single, universal rate card for all disparate parts of the organisation to use.

The result was that disparities and inaccuracies were removed from media rates and all teams from different hotels, casinos & marketing departments now have 1 point of truth when it comes to media rates.

Whilst the commercial results are confidential but the accuracy of rates and efficiencies of media usage increased significantly.