Officeworks had a vast, untapped media ecosystem. Many media assets existed, but were not being leveraged with partners to their fullest potential.
Sonder audited and valued existing media formats and recommended strategies to unlock new channels with vendor partners.
The valuation highlighted that over 40% of media value wasn’t being realised and by simply ‘turning it on’, Officeworks step-changed their owned media income from vendors.
Officeworks are now able to leverage over $100M in annual media revenue.