Aligning rates with data sophistication for Woolworths’ Cartology - Sonder
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Aligning rates with data sophistication for Woolworths’ Cartology

Woolworths media sales business Cartology was highly sophisticated from a data perspective but was aware that its rates were out of step with their offer.

Sonder audited, valued and benchmarked over 100 media formats. We created data-led media packages aligned with vendor needs, identified justifiable rate increases and formulated customisation premiums.

The outcomes included a market-leading positioning for the Cartology launch, rate increases, rate streamlining and improved vendor relationships.

From an ROI perspective, the Sonder valuation highlighted a 44% increase in revenue potential as a direct result of our work.