Valuing the latest generation Wi-Fi network for City of Sydney - Sonder
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Valuing the latest generation Wi-Fi network for City of Sydney

ENE.Hub, an provider of smart city networks around the world, sought to understand the media value of a potential new Wi-Fi network for City of Sydney. With a huge infrastructure capex required, a media revenue model was crucial.


Sonder developed a 20 year commercial model to understand the long-term opportunity for the Wi-Fi network.

ENE.Hub was able to assess the infrastructure required to deliver on the media opportunity as part of their submission to the City of Sydney. An optimised rollout plan was informed by the value of the network as a media channel.


Sonder were able to assert a 20-year media revenue forecast and demonstrate how a Wi-Fi network could evolve into a major first party data opportunity.