The triple win of understanding media value - Sonder
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The triple win of understanding media value

NRMA Group and its loyalty programme NRMA Blue, support many partners through their owned media ecosystem but were often giving away that media support. They recognised the value in their membership base and engaged Sonder to quantify the media value and help leverage it in partner deals.

By subscribing to Sonder MMS, our media management software, NRMA are now able to take advantage of a triple win:

1. Customers get tailored offers through relevant, targeted campaigns
2. Partners are clear on the value they are receiving
3. NRMA leverage tens of millions of dollars in owned media value