Myer sought to unlock new revenue streams within their disparate owned media assets.
Sonder asset valuation methodology was used to accurately valued Myer’s assets, then create a strategic roadmap for monetisation via digital & physical assets with merchandise partners.
Sonder helped to structure and support a dedicated media team inside Myer driving double-digit growth in revenue generated from owned media.
Myer Executive Michael Scott talk about owned media leverage here:
At Myer we are always looking for different ways to make money and owned assets are a very high margin revenue stream. You have infrastructure that exists and with a small investment in FTEs you can generate, tomorrow, an immediate revenue stream. The big play is engaging consumers in a more relevant way and commercialisation, that’s the double jump we’ve experienced.