Rebel Sport had a requirement to accurately value the campaigns they were running for suppliers.
An owned media ratecard was established to give Rebel’s marketing team the ability to quantify the value of the media they were providing to suppliers. The ratecard was delivered through the Sonder MMS to ensure accuracy and accessibility.
Owned media campaigns can now be quickly and accurately calculated for all Rebel suppliers, such as Nike, Adidas, Under Armor.
With over 160 different media formats, Rebel has a huge ecosystem of over $200m. This value can now be leveraged for suppliers.
Our collaboration with Sonder has empowered Rebel to understand the (owned) media value we provide to our key partners. As our business takes on a more customer centric approach, understanding the impact of our owned assets to connect and reach our customers is invaluable to both us and our partners. Now we're able to tie this back in a very tangible way and share within the business as well as our key partners. This enables us to strategically engage with our partners and elevate our already strong relationship.