A national postal service reframed as a crucial marketing partner for brands. That is what Australia Post achieved through our valuation, providing an understanding of inherent media value it could deliver for external partners. Once a dollar figure was shared with key internal stakeholders, the entire organisation could see the commercial potential.
To say partners were enthusiastic about the opportunity is an understatement. Pre-loved clothing marketplace Vinted loved the idea so much they used Australia Post to launch their brand in the country. Utilising the full media network of vans, branches, parcel lockers, website, app, email and social. It was described by Vinted as the best country launch in their history.
Using our rate card and media management software Australia Post are now effectively leveraging their owned media with many more partners from fashion retailers to music streaming platforms.
