Air New Zealand have long provided media opportunities for brands to connect with their passengers. These opportunities included inflight media, digital media and airport/lounge media. As the airline sought further growth opportunities through ancillary revenue, Sonder was commissioned to provide a high-level review of the Air New Zealand media network and comparison with the broader Airline/travel category.
Working with Air New Zealand’s team, Sonder was able to guide and support the gathering of the data points required to evaluate an owned media network. Accurate data was assembled and utilised to develop a real-world model of the commercial potential of Air New Zealand’s media network. By asserting the commercial potential, Sonder provided Air New Zealand with a level of certainty regarding the opportunity to further grow and leverage their owned media channels.
