Unlock a new revenue stream by leveraging the packaging owned asset.
Sonder valued and unlocked Tip Top’s 17 million monthly packaging units. We developed the media vehicle, sales strategy, collateral, trade marketing and sales representation in market.
A bread business becomes a media owner, allowing brands to connect with shoppers in the aisle and consumers in the home.
George Weston Foods created a world first advertising medium with a revenue stream that could help fund their own marketing campaigns.
