Holt Renfrew, the Canadian luxury department store, engaged Sonder to evaluate their media rate card and provide insight to growth opportunities. Having a long established and well optimised retail media offering, Holt Renfrew were looking identify incremental gains and new horizons for future growth.
Sonder conducted a bottom-up evaluation of all Holt Renfrew media channels and analysed their data against our $12B global rate pool. The analysis highlighted multiple areas of improvement and rate harmonisation. In addition to the evaluation of existing media, Sonder worked with the Holt Renfrew team to identify potential growth scenarios which were modelled and projected for revenue opportunity.
The outcome provided Holt Renfrew with a harmonised rate card across all physical and digital media supplied in Sonder’s media management software, along with a strategic review of growth opportunities that can increase Holt Renfrew’s media revenue.
Listen to Divisional Vice President, Ashlee Nickel talk about the journey here.
