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Follow Sonder’s story as it unfolds with the latest updates from newsrooms, analysts and industry insiders.

Sonder lead Drum discussion on Retail Media hype

Sonder lead Drum discussion on Retail Media hype

For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the weight of adland’s expectations. Two-thirds of top marketers say that retail media will play a bigger role in their strategy this year than last year. That’s a powerful vote of confidence – in a tough market that’s seen marketers decrease budgets (or at best flatline them), retail media is one of only very few channels that can still expect substantial growth, soon.

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Sonder help launch CommBank Connect

Sonder help launch CommBank Connect

Following the soft launch last October of CommBank’s retail media offering CommBank Connect, Australia’s most valuable brand invited some of Australia’s other big brands and media industry hot shots for a celebration of its successful foray into the world of persuasion at the bank’s historic Martin Place vault.

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Are you funding another brand’s marketing?

Are you funding another brand’s marketing?

Businesses are subsidising their partners’ marketing by giving away valuable owned media space and customer connections. Time to flip the model: Stop giving away value and turn your media assets into a growth engine, says Sonder’s Jonathan Hopkins.

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Flight Centre seizes owned opportunity

Flight Centre seizes owned opportunity

Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth.

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50 top marketers’ viewpoint

50 top marketers’ viewpoint

Blue chip brands are moving to monetise owned media with fresh data from 50 senior marketers across 40 companies signalling a significant shift from planning to commercial action over the next 12 months. But the data also highlights gaps and strategic oversights that suggest huge value is being left on the table.

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Download our latest Owned Media Global Market Report

Download our latest Owned Media Global Market Report

We have witnessed the global retail media sector go from nothing to $150 billion in close to 5 years. Now we are seeing major global players in non-retail sectors like Chase Bank, United Airlines, PayPal, telco EE, Marriott and 7-Eleven all emerging with owned media networks. We expect to see similar levels of growth in these other sectors too. The size of the opportunity in this space is unprecedented.

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Stake a claim to $4b owned media goldmine
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Get started with Sonder

Sonder delivers the expertise, technology and data-backed insights you need to transform owned media potential into measurable performance. Get in touch or request a demo of our Media Management Software now, and move your owned media strategy forward with certainty.

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