FY’23 Owned Media Market Report & Ranking
For the first time, Australia has finally got a comprehensive read on the owned media sector in its entirety, across these 9 categories:
● Retail aggregators
● Grocery and liquor
● Petrol & Convenience
● Shopping centres
The report shows that owned media is worth $3.9Bn in commercial potential and whilst Grocery & Liquor retail media players have grabbed all the headlines, they represent less than a third of the total market for owned media.
The report unpacks the opportunities, leaders, ones to watch, trends and growth categories within the space for 2023.
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