FY’24 Owned Media Market Report & Ranking
Owned media leverage goes mainstream
This year’s report finds marketers’ understanding of the owned media opportunity is much clearer than it was a year ago. The conversation has transitioned away from focusing exclusively on the Grocery & Liquor sector, to include department stores, banks and pure-play digital businesses.
In such a dynamic marketplace, we wanted to get a perspective from the folk who are taking a leap into owned media leverage and those who are watching from the sidelines.
Independent research with senior marketing leaders from Retail, Finance, Utilities, Home improvement, Entertainment & Education sectors unpacks the opportunities, leaders, ones to watch, trends and tips growth within the space for 2024.
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