How Harrods’ media business funded marketing (and more)
In 2003, the billionaire former owner of Harrods, Mohamed Al-Fayed, tasked Guy Cheston with building a media business for the department store. By 2015, the luxury store’s media worked so well it paid for everything else.
In this fascinating podcast, leading marketing journalist Paul McIntyre is joined by the architect of Harrods’ Media business, Guy Cheston and the Founding Partners of owned media consultancy Sonder, Jonathan Hopkins & Angus Frazer.
There are stories of how Harrods’ Media became such a success and how any business can apply the same approach to build a profitable media business.