[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="150px"][vc_column_text css=".vc_custom_1643766509054{margin-right: 40px !important;margin-left: 40px !important;}"]

The rise of retailer media

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Impacts for marketers, media owners & agencies

[/vc_column_text][vc_empty_space height="150px"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" header_style="dark" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" background_color="#ffffff" padding_top="150px" padding_bottom="150px" el_class="gradient_section desktop_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1643767709261{margin-right: 50px !important;margin-left: 50px !important;}"]

Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales – is already displacing traditional publishers in the US fast moving consumer goods (FMCG) market.

[/vc_column_text][vc_empty_space][vc_column_text css=".vc_custom_1643767698276{margin-right: 50px !important;margin-left: 50px !important;}" el_class="article"]Australian market dynamics differ, but early movers are ramping up, and agencies and consultants predict a second wave over the next 12 months – beyond FMCG and into other categories. Some predict Australian retailer-owned media channels will command $1 billion in ad revenue by 2025, others think retailers will be the first channel on the media plan. That eventuality presents a major structural shift for media owners, agencies and brand marketers. This report aims to present a snapshot of the global shifts underway, and the local implications, with input from retailer media operators, FMCG brands, publishers and media asset owners, consultants and agencies.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#ffffff" el_class="gradient_section desktop_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]

Want to access the full report?

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