Stockland knew their media business was well positioned for growth, but they wanted to know the size of the prize & how to get there.
Sonder audited over 5,000 media formats and calculated media asset value, commercial potential and defined a roadmap to realise that potential.
Stockland have an independently-derived yearly budget forecast for their sales team to realise and strategies to achieve it.
The roadmap developed by Sonder identified 10X growth potential, which is currently being realised.
Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.