Unlock a new revenue stream by leveraging the packaging owned asset.
Sonder valued and unlocked Tip Top’s 17 million monthly packaging units. We developed the media vehicle, sales strategy, collateral, trade marketing and sales representation in market.
A bread business becomes a media owner, allowing brands to connect with shoppers in the aisle and consumers in the home.
George Weston Foods created a world first advertising medium with a revenue stream that could help fund their own marketing campaigns.
Across our Tip Top bread range we sell in excess of 17M loaves of bread a month. This converts to a significant number of customer connections every day. Working with Sonder we were able to calculate the commercial potential for our bread packaging. We now operate like a media owner, partnering with complementary brands and realising maximum value from our assets.