Through media evaluation and strategy, we helped Amex unlock $1 billion in media assets. Amex were supporting partner offer campaigns through their own email, website, cardmember portal, apps and social channels, but were not able to quantify that value with partners.
Sonder audited and valued over 250 Amex Offers assets in 13 countries, unlocking over $1BN in media value, which was previously unrecognised.
The valuation completely transformed their go-to-market approach. Amex now lead partner discussions with the value of the media they will put behind an offer to achieve the redemption objectives.
Sonders media evaluation enables Amex to include media coverage and value in Offers ROI reporting, which makes the Offer an average of 4 times more attractive than it was previously.
The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.