Velocity was giving away its media to offer partners free of charge, supporting other brands through its website, emails, app and social channels.

Sonder valued all media formats and developed a sophisticated target premium methodology to ensure customer segmentation was valued accurately.

The outcome resulted in media value that had previously been given to brand partners was now recognised within partner deals.

The sales revenue growth is confidential, however, indirect revenue increased significantly as a result of media value being used as a lever in partnerships.