Catalogues Archives - Sonder

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Catalogues Tag

16 Apr How the mighty can fall: 5 things to consider before killing off your print catalogue

Posted at 10:00h in Blog, Business, Marketing, Retail by Angus Frazer

The once ubiquitous print catalogue is in its death throes. Accelerated by the pandemic, the demise has seen retail businesses globally either throttling back or stopping print catalogues completely. Even the iconic Ikea catalogue has not been immune to the changing media landscape. Launched in 1950...