Optus

Optus has a large, sometimes complicated footprint. When delivering large marketing projects this can lead to inefficiency and, worse, wasted investment. We worked with Sonder to both distill and quantify the commercial value our owned media delivers, allowing us to be more strategic in how we deploy activity - and more commercially effective in our collaboration with external partners. Critically, the simplicity of Sonder’s tools and the responsiveness of the team has ensured a broad cross-section of the Optus team play a role.