As they transitioned to cater for a fast-evolving customer and supplier base, leading luxury department store David Jones called on Sonder to help understand the true value of its media assets across refurbished stores, updated digital media and publishing offerings.
Sonder identified key areas of strength for the media business to focus on, quantified growth opportunities and modernised the offer.
We simplified and updated legacy rate cards and re-shaped the go-to-market approach to reflect the changing demands of suppliers.
The result was a sharp, on-trend media offering, fit for taking the business into its next phase of growth.
David Jones has a wide range of advertisers interested in connecting with our customers via a myriad of media placements. As we evolve our media offering, it is important to level-up with the global market and understand where future opportunities lie. Sonder played an integral role in that process, helping us value our media network, identify areas of growth and set market-fit rates. I would highly recommend other businesses tap into their expertise.