Jonathan Hopkins, Author at Sonder
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Author: Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="40px"][vc_single_image image="20730" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="60px"][vc_column_text] Sonder Founding Partner Jonathan Hopkins delivers a keynote presentation on the rapid growth of owned media commercialisation at the iMedia Summit 2022. [/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row]...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="40px"][vc_single_image image="20524" img_size="400x424" alignment="center" qode_css_animation=""][vc_empty_space height="20px"][vc_column_text] The rise of retailer media [/vc_column_text][vc_empty_space][vc_column_text] Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="40px"][vc_single_image image="20703" img_size="430x417" alignment="center" qode_css_animation=""][vc_empty_space height="20px"][vc_column_text] Are you sitting on undervalued media? [/vc_column_text][vc_empty_space][vc_column_text] Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1644975088733{margin-right: 40px !important;margin-left: 40px !important;}"] Owned media a ‘$120bn auditing black hole’: Finance pushing marketing, merchandise, sales teams on ROI transparency for loyalty programs, social channels, supplier co-op funding [/vc_column_text][vc_empty_space][vc_column_text]By Paul McIntyre,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] How not to miss the retail media wave By Angus Frazer, Founding Partner, Sonder This article first appeared on marketing website Mi-3 in September 2021 The recent surge in retail media interest is redefining the media landscape. For retailers, there is...