Author: Jonathan Hopkins

Here at Sonder, we were excited by recent news that Mountain Dew in the States was reclaiming their digital audience and creating the first ever brand-owned multichannel network (or MCN as they are known). An MCN is an aggregation business which consolidates thousands of digital videos...

Nowadays, innovative thinking rarely comes from the lightbulb moment in the bath. In today’s over-commoditised world, innovation is less about invention and more about finding a better way to do something than it was done before. For years brainstorm facilitators have used techniques to encourage participants...