There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities. And all of these paid communications are...
What if I said to you that you could buy the most innovative product on the market, that is a genuine improvement on an established category, that actually delivers on its promise and costs only 10% of the value of its components. You’d be interested...
You don’t hear much about flashers anymore. Growing up it was quite common to hear about strange men in trench coats flashing themselves in the park, giving old ladies a fright and a story to tell. So where have all the flashers gone? What has driven...
This week at Sonder we’re tapping into our inner-hippie, cleansing our chakras with a wire brush, zoning-in and, most importantly, getting in tune with the seasons. We all know them – Summer, Autumn, Winter and of course Spring, which, for those of us in the...
From a very young age the importance of being first is drilled into us. First to walk, first in the sack race, first to write your name, first to finish and first to hear about something new. Whilst we may mature into a perspective that...
When you invite someone over to your house for the first time, you make an effort. You might tidy up, you might sweep the yard, you might cook your special dish, you might get the best silverware out, or you might dress a little smarter...
A recent experience taught me a valuable lesson worth sharing. On a walk with the family along a popular beachside spot, we stumbled upon a tiny isolated cafe which was bustling. The place was essentially a large hole in the wall with enough space for a...
Huge budget, magnetic leading man, visionary director, action a plenty and seamless special effects. All the makings of a brilliant action movie. So why is the latest Jason Bourne movie so brain numbingly dull? If you haven’t seen the movie, it basically starts with an action...
I don’t know about you but I love it when someone challenges my thinking, inspires me to greater heights and makes me do better work. In today’s busy world, it might not happen very often but I think you have to make it happen. You...
The days of hyper-aggressive competition between brands are being mollified as progressive businesses put aside competitive inclinations in favour of collaboration. Sure, healthy competition can drive people and businesses to innovate and improve. But aggressive competition, the type that blindingly seeks to destroy the enemy and...