Many retailers talk the talk when it comes to effectively using their data to drive marketing solutions. Few have demonstrated evidence of actually doing so and achieving incremental sales. UK supermarket Sainsbury's stand out for doing exactly that. The granularity of loyalty programme data has long...
It’s often said that what gets measured gets managed. Which is probably true. But just because something is managed does not mean it is being taken seriously. To be taken seriously requires a value. One of the first things we recognised when we created Sonder...
At last week’s investment call, McDonald’s CEO said a focus on improving service, product quality and experience drove growth in customer satisfaction scores which in turn grew sales to their highest in 6 years. Hey, wait a second there, did he say if you improve...
That’s right, just 2 media conglomerates will take two thirds of your digital spend in 2018. According to a recent global report commissioned by Salesforce, the Google product suite including YouTube and the Facebook suite including Instagram, will between them clean up global digital ad...
Here at Sonder we’re all about growth from the inside out. In the business sense that means unlocking the assets you’ve got, to deliver better enterprise value. But there is a much bigger metaphysical side to growth from the inside out at a personal level....
For decades marketers have been trying to shake the “colouring-in department” image and become integral to the business they are part of. However, it is fair to say they have had mixed success. Whilst in some progressive businesses we have seen Marketing titles replaced with...
We’ve all heard the line about employees being the company’s most important asset. But are they really? Is an employee more valuable than a customer? When it comes to owned media, customers are far more valuable than employees, mainly through the future potential of the...
A recent study by Northwestern University has some stunning findings. Their research focused on how owned and paid media pertain to growing and declining brands. They segmented brands by their sales growth success across a 5 year period, which revealed remarkable (and consistent) differences in...
“Marketing does not typically earn revenue, it is usually a cost centre. But marketing has some fantastic assets, which you can use for your brand, but if there is a way you can monetise those assets for the benefit of the business, why wouldn’t you?” These...
You know time’s are a’changing when…media owners start loyalty programmes in a bid to retain their audiences. That is exactly what Sky TV have recently done in the UK. With the proliferation of content comes the proliferation of audiences and in a first for the...