As the world’s first owned media specialist, Sonder is leading the transformation of marketing from cost centre to a profit centre. And now it’s not just us talking about it. Marketing Week UK recently wrote an article highlighting how a number of global businesses are extracting revenue from their owned media assets.
Here it is: How to turn marketing into a revenue generator
The process of transformation isn’t always easy, but with some simple steps, businesses can generate highly profitable revenue streams. In doing so they create better customer experiences, more effective communication channels and profit. What’s not to like?