The concept of an addict is an intriguing one. On the one hand, the term conjures up negative images of people hooked on drugs or alcohol, but if you think about it in a marketing sense, addicts are exactly what businesses want. They command authenticity,...
I was once told I didn’t have any EQ (by my boss, not my wife, I hasten to add!), but even I have since learnt the power of EQ in business, leadership & customer understanding. EQ stands for Emotional Quotient (also known as Emotional Intelligence)...
What if I said to you that you could buy the most innovative product on the market, that is a genuine improvement on an established category, that actually delivers on its promise and costs only 10% of the value of its components. You’d be interested...
You don’t hear much about flashers anymore. Growing up it was quite common to hear about strange men in trench coats flashing themselves in the park, giving old ladies a fright and a story to tell. So where have all the flashers gone? What has driven...
From a very young age the importance of being first is drilled into us. First to walk, first in the sack race, first to write your name, first to finish and first to hear about something new. Whilst we may mature into a perspective that...
When you invite someone over to your house for the first time, you make an effort. You might tidy up, you might sweep the yard, you might cook your special dish, you might get the best silverware out, or you might dress a little smarter...
A recent experience taught me a valuable lesson worth sharing. On a walk with the family along a popular beachside spot, we stumbled upon a tiny isolated cafe which was bustling. The place was essentially a large hole in the wall with enough space for a...
Local Area Marketing Manager was for decades the “Traffic Cop” of marketing careers; you either started there or got sent there because you couldn’t handle proper marketing. Well, guess what? The language and tenets of local area marketing are remarkably similar to those recently espoused by...
In last week's post, ‘How to get some agency love back’, we highlighted the importance of honesty in regards to removing the systemic deception and underhand money-making practices pervading the agency landscape. Having a frank, open and respectful dialogue between client and agency will go...
When we go to a wedding, the races or a nightclub we get dressed up. We want to look our best. For our self esteem, for the respect of others, and for the photographs. In fact, it’s largely for the photographs. It’s because we care...
