New revenue Tag

27 Mar How to find your hidden gold

Posted at 20:54h in Blog, New revenue by Jonathan Hopkins

Here at Sonder we are dealing with all kinds of businesses, day-in, day-out, charged with discovering hidden value that will deliver a highly profitable return. We’re like a cross between Sherlock Holmes and the Money Man, Floyd Mayweather! So we thought you might like to see...

13 Mar How to leverage your owned assets to the max

Posted at 15:55h in Blog, New revenue by Jonathan Hopkins

A highly decorated FMCG CMO once said to me, “who the hell wants to build a community around yoghurt?”. He was talking about one of his own products and he was talking about the agency world’s obsession with ‘building a community’ on social media. It...