NORA the National Online Retailers Association, hosts a Webinar with Lachlan Brahe, GM Retail Media at Cashrewards, and Jonathan Hopkins, Founding Partner of Sonder, to reveal the secrets of building a retail media business from inception to writing highly profitable revenue
Watch this session to gain insights into:
- How retail media is distinct from merchandise department media leverage
- The typical revenue returns multi-brand retailers can expect
- The different ways retail media can be leveraged: direct or indirect revenue
- How retail media is changing the game by tapping into first party customer data
- Navigating the journey from valuation to impactful implementation
Watch the video below:
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