We have witnessed the global retail media sector go from nothing to $150 billion in close to 5 years. Now we are seeing major global players in non-retail sectors like Chase Bank, United Airlines, PayPal, telco EE, Marriott and 7-Eleven all emerging with owned media networks. We expect to see similar levels of growth in these other sectors too. The size of the opportunity in this space is unprecedented.

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We’ve conducted independent research with senior marketing leaders from retail, finance, utilities, entertainment and other key sectors to reveal this year’s top trends, growth strategies, and highlight leaders and emerging companies who are capitalising on their owned media assets.

Here’s what you can expect inside:

• • The rise and rise of owned media: Discover how finance, telcos and more are using owned media to unlock new revenue streams.
  • Fast-growing market: Learn why retail has blazed a trail with a projection of over $150 billion spend by the end of 2024, outpacing traditional advertising.
  • Future trends: Gain insights on the next moves in the owned media market.