A recent study by Northwestern University has some stunning findings. Their research focused on how owned and paid media pertain to growing and declining brands. They segmented brands by their sales growth success across a 5 year period, which revealed remarkable (and consistent) differences in...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] What exactly are 'lazy assets?' [/vc_column_text][vc_empty_space][vc_column_text] WATCH NOW BELOW [/vc_column_text][vc_empty_space][vc_single_image image="20871" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.cnbc.com/video/2016/11/20/what-exactly-are-lazy-assets.html"][vc_empty_space height="160px"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row]...
Joseph Pilates originally called his work "Contrology" before the world decided to name the exercises after their founder. As businesspeople, we like to control as much as we can and the six principles of Contrology can be applied to achieve greater success: Concentration: If you...
“Marketing does not typically earn revenue, it is usually a cost centre. But marketing has some fantastic assets, which you can use for your brand, but if there is a way you can monetise those assets for the benefit of the business, why wouldn’t you?” These...
You know time’s are a’changing when…media owners start loyalty programmes in a bid to retain their audiences. That is exactly what Sky TV have recently done in the UK. With the proliferation of content comes the proliferation of audiences and in a first for the...
Faced with what the CEO calls “a softening casual dining market”, London’s 50-year icon Pizza Express has re-invented itself as a place to eat and be entertained. The food hasn’t deviated from the successful formula but they have found a way to differentiate from a...
Er...
Continuous delivery is a software engineering term for an approach in which teams produce software in short cycles, ensuring that the software can be reliably released at any time. The leaders in this approach are the biggest tech companies in the world: Amazon updates their...
Perhaps surprisingly, toy brand Lego topped this year's ranking of the world's most powerful brands, according to a survey compiled by the business valuation consultancy Brand Finance. The survey defines the most "powerful" brands, as companies whose financial value is most impacted by their branding. But...
Recent data released by petroleum giant Shell states that a customer who engages with their loyalty programme are worth 10 times more to the company than a non-loyal customer. That is worth repeating and writing in capitals: TEN TIMES more valuable than other customers! They...