Jonathan Hopkins, Author at Sonder

28 Sep Putting ‘lazy assets’ to work

Posted at 19:18h in News by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Businesses can now quickly and accurately put a global standard value on their owned media assets and generate new, highly profitable revenue streams, according to Sonder Communications. Investment in owned assets such as stores, websites, apps and packaging has...

28 Sep Is your CX house
in order?

Posted at 19:11h in News by Jonathan Hopkins

As online consumers lean towards ad-free subscription services, and ad-blocking grows year on year, Jonathan Hopkins explores other ways marketers can maximise their impact and return. The recently released Economist Intelligence Report surveyed 62 Australian CMO’s and had two predictions for the marketing function of the...

28 Sep Aussie agency looks to help brands realise value of owned media assets

Posted at 19:08h in News by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sonder's new MAVmetric tool is about identifying the potential value of owned media assets then helping brands realise it An Australian agency startup focused on helping Australian brands identify the value of their owned media assets and capitalise on...

25 Sep 65% of global businesses improve in-house media capabilities

Posted at 16:02h in Blog, Inside-out by Jonathan Hopkins

A recent global survey of 35 multi-billion-dollar advertisers found that 65% of them have improved their internal media capabilities over the last 12 months. Improvements such as hiring programmatic experts & building ad inventory trading desks, investing in resource & systems to tackle ad fraud,...

18 Sep New research links spending more on paid media and reduced sales

Posted at 20:01h in Blog, Grow, Inside-out by Jonathan Hopkins

A recent study by Northwestern University has some stunning findings. Their research focused on how owned and paid media pertain to growing and declining brands. They segmented brands by their sales growth success across a 5 year period, which revealed remarkable (and consistent) differences in...

14 Sep Talking About Lazy Assets on CNBC

Posted at 13:40h in Finance by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] What exactly are 'lazy assets?' [/vc_column_text][vc_empty_space][vc_column_text] WATCH NOW BELOW [/vc_column_text][vc_empty_space][vc_single_image image="20871" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.cnbc.com/video/2016/11/20/what-exactly-are-lazy-assets.html"][vc_empty_space height="160px"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row]...

11 Sep Harnessing the principles of Contrology

Posted at 21:55h in Blog, Inside-out by Jonathan Hopkins

Joseph Pilates originally called his work "Contrology" before the world decided to name the exercises after their founder. As businesspeople, we like to control as much as we can and the six principles of Contrology can be applied to achieve greater success: Concentration: If you...

28 Aug Mastercard’s view on marketing’s new role

Posted at 20:04h in Blog, Business, Grow by Jonathan Hopkins

“Marketing does not typically earn revenue, it is usually a cost centre. But marketing has some fantastic assets, which you can use for your brand, but if there is a way you can monetise those assets for the benefit of the business, why wouldn’t you?” These...

14 Aug When is a brand a media brand?

Posted at 14:47h in Blog, Connect, Grow by Jonathan Hopkins

You know time’s are a’changing when…media owners start loyalty programmes in a bid to retain their audiences. That is exactly what Sky TV have recently done in the UK. With the proliferation of content comes the proliferation of audiences and in a first for the...

31 Jul Why be the entrée when you can be the main course?

Posted at 16:29h in Blog, Inside-out by Jonathan Hopkins

Faced with what the CEO calls “a softening casual dining market”, London’s 50-year icon Pizza Express has re-invented itself as a place to eat and be entertained. The food hasn’t deviated from the successful formula but they have found a way to differentiate from a...

Author: Jonathan Hopkins