Part retrospective, part playlist and part discovery, welcome to Sonder Insider’s look at what we’ve learned this past year in life, in business and in marketing: Immortals are mortal Prince, Bowie, Ali People are rebelling against norms America, Razorlight & Anarchy In The U.K, Sex Pistols ...
OK, full disclosure, I’ve paraphrased Homer Simpson who once said, “To Alcohol! The cause of and solution to all life’s problems”. And, while I’m at it, the statement is not entirely true is it? I mean the first part of this sentence is right, digital...
The concept of an addict is an intriguing one. On the one hand, the term conjures up negative images of people hooked on drugs or alcohol, but if you think about it in a marketing sense, addicts are exactly what businesses want. They command authenticity,...
A long haul airplane will point directly at its destination for less than 10% of the flight. Which means that for 90% of the flight it looks like it’s going somewhere else. This occurs because the pilot has to make allowances for the curvature of...
Today marks a seminal day in the short history of Sonder. Today we launch a new product. A product which until now did not exist anywhere on the planet. A product which is going to revolutionise how businesses view their own assets. A product which is...
Making decisions is tough. There are always trade-offs, pros and cons, risks and rewards. But life generally requires us to make decisions, some big, many small. The problem is that decision making can be exhausting and lead to fatigue and when fatigue sets in, your...
I was once told I didn’t have any EQ (by my boss, not my wife, I hasten to add!), but even I have since learnt the power of EQ in business, leadership & customer understanding. EQ stands for Emotional Quotient (also known as Emotional Intelligence)...
Corporate values, for some this term is an oxymoron. Corporations don’t have values plural, they have a thing they value, singular. That “thing” is profit. Everything else is window dressing designed to make stakeholders feel a little better about the corporation. Granted, that’s a pretty cynical...
Have you been drinking the Kool Aid? We hear this phrase a lot in business. Typically referring to someone espousing the values of “the corporation” a little too passionately or over-zealous leaders who have started believing their own hype. But, do you know where the...
There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities. And all of these paid communications are...