In the early 1800’s, John McAdams recognised that the roads in England were in terrible condition and caused major issues for transportation. He realised that if you raised the roads above the adjacent ground, covered first with rock and then stones and then bound with...
Marketing is changing at a faster rate than it ever has before. Yet marketing practitioners simply aren’t evolving at the same pace. In the analogue age, marketers researched where lots of people congregate (TV, sport, music), sized them, profiled them and then ‘matched’ segments versus...
Happy New Year from the Sonder Insider! Goodbye to 2016 then, a year when the world said “we’ve had enough” and voted against the status quo, against doing things the way they’ve always been done, against mediocrity. Whilst this is an oversimplification of events in Europe...
Being “busy” is often a default response when asked “how are you?”. It’s an easy and expected response, but a mindless one that’s become largely meaningless. Sadly, busy is considered a status symbol according to a group of US academics. You can see the Harvard Business...
Part retrospective, part playlist and part discovery, welcome to Sonder Insider’s look at what we’ve learned this past year in life, in business and in marketing: Immortals are mortal Prince, Bowie, Ali People are rebelling against norms America, Razorlight & Anarchy In The U.K, Sex Pistols ...
OK, full disclosure, I’ve paraphrased Homer Simpson who once said, “To Alcohol! The cause of and solution to all life’s problems”. And, while I’m at it, the statement is not entirely true is it? I mean the first part of this sentence is right, digital...
The concept of an addict is an intriguing one. On the one hand, the term conjures up negative images of people hooked on drugs or alcohol, but if you think about it in a marketing sense, addicts are exactly what businesses want. They command authenticity,...
Making decisions is tough. There are always trade-offs, pros and cons, risks and rewards. But life generally requires us to make decisions, some big, many small. The problem is that decision making can be exhausting and lead to fatigue and when fatigue sets in, your...
I was once told I didn’t have any EQ (by my boss, not my wife, I hasten to add!), but even I have since learnt the power of EQ in business, leadership & customer understanding. EQ stands for Emotional Quotient (also known as Emotional Intelligence)...
Have you been drinking the Kool Aid? We hear this phrase a lot in business. Typically referring to someone espousing the values of “the corporation” a little too passionately or over-zealous leaders who have started believing their own hype. But, do you know where the...
