27 Nov From zero-based budgeting to hero-based budgeting
There's always more to be done – innovation, creativity, new ideas...
Marketing
14 May Taking the leap with brand partnerships
The old truism that the company you keep says a lot about you is never more apt than when developing brand partnerships. People are quick to judge, so you have to get it right. Even when you get the brand fit right, there is still...
30 Jul The real cost of customer experience
We are all familiar with the old adage, that it costs 6 to 7 times more to acquire a new customer than keep an existing one, yet we still seem to live in a world where businesses are obsessed with short-term gains and acquiring customers...
11 Feb Take care of your cockroach
Like them or loathe them, cockroaches are well known for their longevity. The cockroach is estimated to be at least 200 million years old. And since there are cockroach fossils dating back as far as 350 million years, they actually pre-date some dinosaurs! So it was...
18 Feb A Defining Distraction
It’s easy to get carried away with defining things – be it problems, technologies, behaviours, marketing strategies, media etc. Definitions can quickly become a distraction, one that chews up mental energy, time and therefore money, without adding anything substantive. Worse still, over thinking definitions can...
18 Jan How P&G are using owned media to save the environment
Packaging is a valuable owned media asset; however, it only has positive value if its social cost is lower than the value it creates. If your brands packaging is harming the environment, regardless of the media value, it is simply a cost to society. A...
18 Dec Smoke Signals for 2020
Many towns and cities in Australia are facing a Christmas shrouded in thick smoke, or worse, from raging bushfires. While the overworked volunteer Rural Firefighters are putting out deadly real fires, retailers have been putting out their own fires in 2019. It’s safe to say it’s...