18 Feb Sonder talk to leading marketing journalist Paul McIntyre
Listen below to Sonder’s founders Jonathan and Angus discuss how more and more businesses are realising 90% profit margins from owned media monetisation....
Marketing
29 Jun How Harrods’ media business funded marketing (and more)
In 2003, the billionaire former owner of Harrods, Mohamed Al-Fayed, tasked Guy Cheston with building a media business for the department store. By 2015, the luxury store’s media worked so well it paid for everything else....
29 Jun Owned media is at the centre of marketing’s major challenges
The marketing services industrial complex (to paraphrase US President Eisenhower) is adept at creating challenges to distract marketers....
22 Jun Sonder contributes to Mi-3’s Retail Media Report
Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales – is already displacing traditional publishers in the US fast moving consumer goods (FMCG) market....
22 Mar Sonder & global media auditors R3 collaborate on report
Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....
10 Dec The media auditing $120bn black hole
Advertiser auditing of paid media channels is both a contentious and widely accepted practice in the $15bn media business but it hardly exists in the sometimes “murky world” of brand-owned media assets – loyalty programs, social channels, websites, email, POS and apps included....
29 Jan If Google & Facebook take 66% of your digital advertising budget, where will you spend the rest?
That’s right, just 2 media conglomerates will take two thirds of your digital spend in 2018. According to a recent global report commissioned by Salesforce, the Google product suite including YouTube and the Facebook suite including Instagram, will between them clean up global digital ad...
09 Jul Why businesses are the new media moguls
This article originally appeared in Smart Company and can be viewed here: https://www.smartcompany.com.au/marketing/mogulmediaowned-media-business/ Trying to explain the value of owned media can be difficult, but Russel Howcroft from ABC TV’s The Gruen Transfer and PwC nailed it when he said Chemist Warehouse is already making millions...
09 Jul CMOs, it’s time to stop squandering customer attention
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media. Every dollar invested in paid media is scrutinised by CMOs for ROI, reach and...