Metcash IGA needed to create a business case that framed the owned media revenue growth potential before committing capex.
Following an audit of Metcash IGA’s owned media, Sonder created a 3 year commercial model to provide a multi-horizon plan for commercial growth.
Metcash IGA’s business case was approved and capex invested to build out their owned media ecosystem and sales offering.
The Sonder modelling demonstrated a 3 year revenue upside of over $20m incremental.
Sonder's work with IGA highlighted the potential of the media we were providing to vendors. They gave us a clear view of the hidden value in the business and provided a roadmap to improve our solutions to vendors. The level of detail and rigour Sonder provided gave us greater confidence in the value of our media assets.